Amazon Fire TV 55-inch Omni QLED series 4K UHD smart TV, Dolby Vision IQ, local dimming, hands free with Alexa
£479.99
Price verified on 21 August 2025
4.9
Verified by 902 real people. (*)
Stunning 4K Quantum Dot Display (QLED): makes films, series and live sport pop in brighter, richer and more lifelike colours.
Advanced HDR: scenes leap off the screen in deep, realistic colour with Dolby Vision IQ and HDR10+ Adaptive. HDR 10 and HLG are also supported.
Picture-perfect brightness: Fire TV automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in any room.
Bolder contrast: experience deeper darks and brighter whites with full-array local dimming in 64 individual zones to enhance contrast.
Fire TV Ambient Experience: turns your TV screen into a canvas for displaying artwork, personal photos, helpful Alexa widgets and more.
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